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The main features of Adry Couture clothes are variability and diversity. Balogh However, there is one feature of Adry’s design work – the March trademark – that echoes many clothes. This is an embroidered folk motif. It is fascinating to see ancient patterns on modern pieces, with beautiful colors and beautiful handiwork.

As you know, a Kalocsa pattern was the first ethno pattern to be used on animal-designed garments, which had already echoed this vibrantly colored pattern on a single garment. The Kalocsa sample is from the 19th century. It has been used around Kalocsa since the end of the 20th century. It is a floral pattern made with a flat stitch and dryer, in red, green, and yellow. How did you begin to fall in love with embroidered clothes, motifs?

I grew up in the countryside, saw these folk embroidery in my childhood, and I liked it even then. They started to use them again about 10 years ago, they came across me in several places, even world-class designers touched it, and Hollywood actresses wore it, for example. Nicole Kidman and Emma Watson. Just inspired. In addition to the rich color scheme and the infinite variety of colors, we were also encouraged to represent our Hungarians by wearing such a dress. And while I appreciate the needlework in itself, we know that it adds to the material and conceptual value of a garment. My first grandmother helped me with my first collection of Kalocsa patterns. He still helps me with the needlework, he still knits, weaves and embroideres. For me, my favorite clothes are embroidered, and our customers love them too. I have been repeatedly told that because of my solid, clever placement and not too loud embroidery, I liked people who had long ago not thought they would ever wear such patterns. For Hungarians living abroad, a dress decorated with a Hungarian folk motif was even more valuable. Some ask for embroidery on their wedding dress, some for a shorter casual dress that can be accommodated in many places, there are many variations. She was delighted, for example, when a married woman in America, in one of Kalocsa’s dresses, was indulging in her groom of Hungarian descent so that she could bring home a touch of home one of the most important days of her life.

After the Kalocsa pattern, you also studied the traditional motifs of other areas.

Yes, I got the opportunity to get to know the elaborate elements of Nagytarcsa costume from local, very kind women who appreciate the traditional Nagytarcsa costume. I also made wedding dresses with this color scheme – with blue at the forefront – and the distinctive grape motif. I was able to present this on some of the models during the local Slovak days and I really liked the ones present. My plans include working on embroidered motifs in the folk costumes of other ethnic groups in the Carpathian Basin, I am interested in this decoration world and are often asked by my customers. I welcome requests for this topic from anywhere in the surrounding countries.

Are you inspired by the clothing of people from further afield?

There have been many clients from far away countries, and designing all of these suits has been a real adventure for me.

On one occasion, for example, the wife of the Indian Ambassador asked me to dress for a diplomatic event. Because he likes pants, he asked me to design pants that are both Indian and Hungarian. I made a hanging top according to the style of the sari, placing the Kalocsa pattern on the color and material in Indian style and on the trousers: this gave the lady’s clothes a Hungarian flavor.

In another project, my work is also available in Seychelles. I designed a whole collection for ladies who are going to have their wedding there, be it tourists of Hungarian or other nationality or even locals. In this collection, I have paired the Hungarian patterned wedding and casual dresses with Seychelles’ iconic floral pattern and complemented it with the beautiful blue of the sea, so the wedding dresses fit into the natural scenery of seaside weddings.